- Structural Functions
- Communication Functions
- Attractiveness
- Product Differentiation
- Information
- Shape & Design
- Raw Materials
- Quality
As above mentioned the product is likely to be put on the shop shelf with many other similar competing items.
As a consequence it is necessary to identify and differentiate the product as unique according to its brand image. By occupying the space on the shelf with its surface the packaging itself makes it possible for the customer to detect and identify the product inside.
If the packaging is properly designed and produced it identifies the brand creating a strong and detailed reference.