Communication Functions

Packaging Dolcemente

First impression is often conclusive for product attraction, and it is quite often based on packaging aesthetic appearance.

Packaging design and shape must catch the customer’s attention and communicate useful information for the purchasing choice. The inside product must be perceived as different from the competing ones.

Even the most attractive advertising campaign could be ineffective when not supported by the visual strategy in the shop. This can be done only by using a correct packaging.

As a matter of fact, presentation packaging has many communicative functions which are often expressed in a snapshot and in a crowded environment.