Packaging Roc

The packaging contains and transfers many pieces of information concerning the inside product which can be communicated both by means of written words or images. These pieces of information can be grouped in different levels of content:

Firts Level

This level describes characteristics and certifies the quality of the product according to the law about consumer defence. Quantity, weight, volume, shelf-life, origin and nutritional characteristics are all examples of first level information.

Second LEvel

Second level information refers to the instructions about the use of the product and suggestions concerning the best product maintenance.


Commercial information such as address, price, discounts, and other indications are the third level of information.