- Structural Functions
- Communication Functions
- Attractiveness
- Product Differentiation
- Information
- Shape & Design
- Raw Materials
- Quality
The sale process in case of Big Distribution Chain is direct, since there are no salesmen or shop assistants to guide the customer in the purchase.
As a consequence the product must be self selling, alluring the customer by means of its appearance.
Colours, shape, style and materials are the packaging basic requirements to draw the potential customer’s attention by exciting his/her sense perception.